Eprofessor of Real Estate

The Ultimate AI Toolkit for Realtors (2025 Edition)

Drowning in tasks? Feeling behind in tech? This episode is your AI cheat sheet. Justin Letheby, the eProfessor of Real Estate, shares the exact tools he uses and teaches to help realtors generate leads, stay consistent, and finally work smarter — not harder — in 2025.

In this episode, you'll learn how to:
🧠 Use ChatGPT for emails, listings, and video scripts
🎨 Leverage Canva to create polished, branded marketing in minutes
📬 Automate follow-ups with Mailchimp (or your favorite CRM)
🔗 Connect everything using Zapier — no tech degree required
🗂️ Turn Google Workspace into your mobile command center
📱 And yes… why your smartphone might be your most powerful AI tool

Whether you're tech-savvy or just getting started, this toolkit gives you the confidence to streamline your systems, boost productivity, and grow your real estate business using tools you already have access to.

🎯 BONUS: Download the free guide mentioned in this episode:
👉 https://jblteam.mykajabi.com/realtortoolkit

How I’d Generate 10 Real Estate Leads in 10 Days Using Only AI

What if you could go from zero to ten real estate leads in just ten days — using nothing but AI tools you already have access to? In this episode, Justin Letheby, the eProfessor of Real Estate, shares his complete 10-day AI lead gen sprint strategy using ChatGPT, Canva, and your CRM.

No cold calls. No awkward DMs. No burnout.

Inside this episode:
🚀 Day 1–2: How to clarify your offer and create an irresistible lead magnet
🚀 Day 3–5: Scripts and post ideas to promote your freebie on video and social
🚀 Day 6–8: Follow-up emails, automated systems, and engagement tools
🚀 Day 9–10: Turning clicks into conversations with AI-powered texting and live outreach

You’ll walk away with a plan that’s focused, fast, and fully repeatable — even if you’re starting from scratch.

📥 BONUS: Grab Justin’s AI Toolkit for Realtors here:
👉 https://jblteam.mykajabi.com/realtortoolkit

5 ChatGPT Prompts Every Realtor Should Use (To Get Clients Fast)

Wish you had more time, more content, and more clients — without the burnout? This episode is for you. Justin Letheby, the eProfessor of Real Estate, breaks down five real-world ChatGPT prompts that will save you hours, help you sound like a pro, and streamline your entire marketing strategy.

You’ll get:
🤖 A ready-to-copy Market Update Email Prompt (that doesn’t sound robotic)
🤖 A Video Script Generator Prompt to kickstart your short-form content
🤖 A Follow-Up Text Prompt that feels personal, not pushy
🤖 A smart Instagram Caption Prompt for engagement that actually converts
🤖 A high-impact Lead Magnet Prompt — including what to say next in your funnel!

This is plug-and-play marketing for realtors who want to save time, show up better, and attract clients 24/7.

📥 BONUS: Grab all 5 prompts + tips in one free guide:
👉 https://jblteam.mykajabi.com/realtortoolkit

3 Ways to Work Smarter, Not Harder as a Realtor (Without Burning Out)

Are you juggling showings, texts at 11 p.m., and marketing all at once? If so, you're not alone — but burnout doesn't have to be your badge of honor. In this episode, Justin Letheby, the eProfessor of Real Estate, shares three practical, high-impact ways to work smarter without losing your sanity (or your evenings).

Inside, you’ll learn:
🔧 How to identify and protect your “prime time” for max productivity
🔧 The easiest ways to automate repetitive tasks using AI, CRMs, and scheduling tools
🔧 The 3C Framework (Communication, Cultivation, Conversion) to systematize your lead generation

Whether you're new to real estate or scaling to the next level, this episode will give you actionable steps to simplify, systematize, and scale without losing your mind.

🎯 BONUS: Download Justin’s free AI Toolkit for Realtors here:
👉 https://jblteam.mykajabi.com/realtortoolkit

How to Stand Out in a Crowded Market with Creative Real Estate Video Marketing (2025 Tips)

Everyone’s doing real estate videos in 2025 — so how do you actually stand out? In this episode, Justin Letheby, the eProfessor of Real Estate, breaks down five creative video strategies that go beyond views and likes… and help you generate real business.

You’ll learn: 🎥 How to teach (not pitch) so clients trust you before they meet you
🎥 Why making your client the hero builds stronger testimonials and referrals
🎥 The power of “pattern disruptors” like humor, myth-busting, and behind-the-scenes footage
🎥 How to batch your video creation while still showing off your personality
🎥 Why value always wins — and how one video a week can turn into 1,000 pieces of content

You don’t need to go viral. You need to show up. Week after week. For the people who matter most — your future clients.

📥 BONUS: Grab this month’s free Realtor Toolkit here:
👉 https://jblteam.mykajabi.com/realtortoolkit

How to Build a Resilient Real Estate Business in Uncertain Times (2025 Market Strategy)

The market's shifting — again. Economic uncertainty is already here, and the question isn't how do you survive… it's how do you stay strong, consistent, and profitable through it all?

In this episode, Justin Letheby, the eProfessor of Real Estate, reveals five practical and mindset-driven strategies to help you thrive — not just survive — in today’s unpredictable real estate market.

You’ll learn: ✔️ How to build structure and stability through daily habits
✔️ The right way to talk about market changes with buyers and sellers
✔️ How to strengthen your sphere (KLT: Know, Like, Trust) with real-world actions
✔️ Why mindset mastery is your ultimate competitive edge
✔️ How to diversify your lead gen strategy so you’re never reliant on just one source

This episode will help you shift from reactive to resilient — with a proven game plan you can start today.

🎯 BONUS: Download this month’s guide here:
👉 https://jblteam.mykajabi.com/realtortoolkit

5 Tips to Create Captivating Real Estate Videos That Actually Get Views (2025 Edition)

If you're not using video in your real estate business in 2025, you're practically invisible. But just being on video isn't enough — you need to be good on video. In this episode, Justin Letheby, the eProfessor of Real Estate, shares five powerful tips to help you film smarter, build trust faster, and actually get the visibility your business deserves.

In this episode, you’ll learn: 🎯 How to create scroll-stopping hooks
🎯 The value of repeatable formats (that don't feel boring)
🎯 Why “talking like a human” builds trust and connection
🎯 The right visuals (without breaking the bank on gear)
🎯 How to use simple calls-to-action to turn views into business

Plus: A motivational reminder — you’re filming for visibility, not perfection. Be consistent. Be real. And your clients will find you.

👉 Download the free monthly guide mentioned in this episode:
https://jblteam.mykajabi.com/realtortoolkit

5 Must-Have Tech Tools for Realtors in 2025 (That Actually Help You Sell More Homes)

Tech can be overwhelming — but when used right, it becomes your biggest advantage. In this episode, Justin Letheby, the eProfessor of Real Estate, shares five essential tech tools that every Realtor should be using in 2025 to save time, generate more leads, and close more deals. 💻📱

You’ll discover:

• The #1 CRM feature you must have to stay ahead

• Why video messaging is your secret weapon for connection and conversion

• How AI (like ChatGPT) becomes your free marketing coach

• What makes Google Workspace the ultimate mobile command center

• Why smart scheduling tools keep you visible even when you’re off the clock

These tools aren’t crutches — they’re leverage. Implement them consistently and you’ll build a business that works for you (not the other way around).

🎯 BONUS: Get this month’s tech guide here →
👉 https://jblteam.mykajabi.com/realtortoolkit

Top 3 Proven Listing Strategies for 2025: What Sellers Actually Want!

If you're wondering how to secure more listings in 2025, this episode is your blueprint! 🏡
Inventory may be rising, but sellers are more selective than ever — they demand local expertise, fast communication, and real strategy. In this episode, Justin Letheby, the Professor of Real Estate, breaks down the top three listing strategies that align perfectly with what sellers are searching for today:

✅ How to position yourself as the local market expert
✅ The Trust Triangle: Build "Know, Like, Trust" faster than ever
✅ Why showing your system (not just your sign) wins the deal

PLUS: A bonus strategy on how video marketing can pre-sell your value before the first meeting. 🎥
Whether you're a seasoned agent or just getting started, this episode will help you serve smarter, sell faster, and win listings consistently.

👉 Grab your FREE Seller Strategy Guide here: https://jblteam.mykajabi.com/realtortoolkit

👉 Connect with Justin for more real estate success tools and trainings.

5 proven strategies to Lead generate

Podcast Summary: 5 Proven Strategies to Generate Leads This February

In this episode, Justin shares five actionable strategies for real estate agents to generate leads in February, making the most of the month despite its shorter duration.

1. Leverage Valentine's Day for Client Engagement

• Send heartfelt messages via email campaigns or postcards.
• Host a Valentine's Day giveaway (e.g., coffee shop gift cards or dinner experiences).
• Utilize social media by posting themed content, showcasing homes, and celebrating new homeowners.

2. Reconnect with Your Sphere

• Reach out to past clients and warm leads with a simple check-in call.
• Example script: “Hey, Bob. Just checking in! With the market picking up, I’d love to answer any questions and share insights for 2024.”
• The goal is to provide value and stay top of mind, not just to sell.

3. Host a Webinar or Local Event

• Establish yourself as the market expert by hosting an educational event.
• Topic ideas:
  • Preparing homes for the spring market.
  • Recap of real estate trends in 2024 and predictions for 2025.
• Use platforms like Zoom or Eventbrite to require registration and capture leads.

4. Run a 14-Day Social Media Challenge

• Engage your audience with a Valentine's Day-themed challenge.
• Ideas include daily tips, Q&A sessions, or a giveaway.
• Example question: "What’s one feature you’d love in your next home?"—Encourage responses and continue the conversation.

5. Hyper-Local Targeting

• Focus on specific neighborhoods using geo-targeted ads and local prospecting tools like Remine and Realist.
• Go old-school with door-knocking—it remains an effective way to build a local presence.
• The more you show up in a neighborhood, the more trust and leads you generate.

Conclusion

Justin encourages listeners to try these strategies and comment on which one they’ll implement. He teases the next episode, which will provide even more insights to help realtors dominate their market.

👉 Call to Action: Subscribe for next week's episode and start implementing these lead-generation strategies today!