Eprofessor of Real Estate

 

Today we talk with Marki Lemons Ryhal. 

Here we have a great conversation on what we should be doing today with our social media.    Marki says the first question shouldnt be what platform I should be on but rather who is my audience.    She also tells us we need to know them.  their needs, their desires, their wants, and also what platform they sit on!  

 

Couple other great tidbits from Marki(and she has many)

• Understand your audience and their tone
• obey your state laws and our ethic

Be on Social Media with video

• You should plan 1 hour of social media work a day
• 30 minutes of video will equal 10-30 aha moments. which means you have 10-30 micro content to create
• video is the best to start with because you can Repurpose

What I got from Marki in this conversation.    

• Repurpose with a purpose
• Your purpose can be repurposed to hit your audience many times!

Please find here on facebook she has a facebook group called Real Estate Live

and her podcast Social Selling Made Simple!

 

 

 

Today we got to chat with Michael Tritthart. We had a great conversation into Google and 3 things we can do now that can increase our Revenue by $100k.   What is great about these tools besides them being free.  they are also extremely easy to do for yourself:

•  First is Google My business.  This is a tool that will let you put your business on google and get found.   you know the right hand side where results pop up on search that is Google My Business.    you create the account and then verify.  and you are up and running.    Your not done yet, Michael says put up at least 150 posts(in our case it will be Picture Posts), by doing this you will get a 1000% increase in engagement.   while thats not all it is a strong start, then all you have to do is keep posting and engaging in Google My Business
•  Google Local guides,   this is a great way for us to become a local expert in our area.   all we have to do is take pictures of the area, business, resteraunts, etc...    then give it a review and post your pic. the more you do the more credit you get and notoriety(gamification).    Michael also encourages you to watermark your photos with your brand.   every view will get you seen! 
• Google my Maps  this tool has been around for a while and is a great way to market yourself in a unique manner.    you could do like one of MIchael's Client did and show a map of all the Taco shops in the area!   or like another one that showed all the business they did in the area.    Google Maps lets create your own Google Map, and what's cool its searchable.   And its easy to do!

Put these three things into action and you will have no problem being found!  Work on becoming the local resource in your area(through Google)  and it will work for you like it has for others!

 

if you want more info on these three take Michael's Training 

 

About Michael

Michael Tritthart is based out of North Texas and has more than twenty years of experience in conducting educational workshops and small business training.  He offers training, marketing tips, and consultation designed to improve your business. Classes are taught in a user-friendly manner that is accessible to both wary computer users and experts.

Freya taught me many things throughout her life.    but I learned 5 lessons from one particular walk.      These lessons help keep me focused  and driving towards my goals

• Dont get stuck chasing too many options
• pick your one path
• dont be afraid to change your path
• have a mentor, coach or Accountability partner to help give you a nudge
• have fun

With the Covid pandemic, now is more important than ever to be flexible in your business and create what I call a Blended Business Model.   This model will let you communicated to the needs of your audience quickly and efficiently.   For me what a blended business means is have not only in person business solutions but also virtual tools as well.   

you will want to have these tools in a few categories

• communication
  • Mailchimp/convertkit
  • Facetime
  • google Duo
  • Whatsapp
  • Zoom
  • FAcebook messenger
• alternated business needs
  • virtual showing strategy
    • Zoom/calend.ly
• Transaction management
  • dotloop
  • docusign

The last thing is to make sure you have cleaned your your website and have strategies to up your social media reach!

 

Get your Resource Guide Here

 

 

In real estate industry our professionals many times struggle with their business ebbing and flowing. i believe one of these reasons is because their goals are not strong enough enough(if they even have goals at all)   Use Napoleon Hills Desire Model to write a Goal that wont fail you in 2021!

 

Download the spreadsheet that will help you know your numbers  here

very early in my career,  i was very hungry for the business,  maybe to hungry.   and made a series of bad decisions, and got lucky that didnt cost me.   Listen to this story and see not only what i did, but what I and hopefully you can learn from this

This is September and we need to discuss our digital safety.  Lets talk today about 5+ tools to keep you safe and why you need to think about your digital safety!